Too much time on repetitive work
Research, reporting, and routine follow-up crowd out the work that needs your team’s judgment.
AI strategy · Product development · Adoption
Put AI to work on the business problems that matter.
We help growing businesses put AI to practical use—reducing repetitive work, turning expertise into useful solutions, and building the confidence to work differently.
Business judgment. Hands-on delivery. Human progress.
September 2026
Experience behind the work
Santander
AI enablement and product experience
Fresenius
Healthcare workflow transformation
Bentley University
Teaching and consulting leadership
Start with the business
Where could AI make a meaningful difference?
Start with the work that takes too much time, the ideas that keep stalling, or the expertise your team needs to share.
Experiments that never become habits
Your team has tried the tools. Now you need practical ways to use them consistently in everyday work.
Expertise that’s difficult to scale
Turn what your best people know into workflows, tools, or services that others can use.
Three ways to move forward
A practical starting point.
A clear next step.
Choose the starting point that fits your business. We’ll help define a focused engagement around it.
Find your best
starting point.
Identify where AI could create useful value and which opportunity deserves attention first.
You get
A prioritized opportunity brief and a recommended first pilot.
Improve a workflow.
Build a pilot.
Turn a recurring problem or promising idea into a practical solution, then test it with the people who will use it.
You get
A focused workflow or prototype, with testing and handoff.
Equip your team
to work differently.
Build the skills and confidence to apply AI to real work while keeping people responsible for the decisions that matter.
You get
A tailored workshop with practical exercises and next steps.
Selected work
Business experience.
Practical results.
Selected examples from Howard’s corporate transformation work, product collaborations, and consulting leadership.
Healthcare workflow transformation
2,000200
Monthly non-compliant order itemsCorporate transformation · Fresenius
Making a critical workflow work better.
A physician order-signing workflow reduced monthly non-compliant items by approximately 90%.
Explore the workflow improvement ↗
Product collaboration
Turning expert knowledge into a working product.
TheNav and the Organizational Health Profile translate leadership expertise into practical digital tools.
Explore the product collaboration ↗
Consulting leadership · Bentley
6 organizations.
8 engagements.
Three years of student consulting engagements, with two partners returning for further work.
Explore the consulting portfolio ↗How we work
Start focused. Build confidence.
Make progress.
A useful improvement might be a better prompting workflow, a new tool, or an automated step. We choose the approach that fits the problem.
- 01
Understand the opportunity
Clarify the problem, who it affects, and what improvement would look like.
- 02
Test a practical solution
Build a focused pilot and see how it performs with real work.
- 03
Support adoption
Help your team use the solution confidently in its everyday workflow.
- 04
Assess the results
Review what changed and decide what to improve or expand next.
Meet Howard Goode
A business perspective.
A practical approach to AI.
Corporate transformation experience. Hands-on product development. University teaching.
Howard connects business priorities with practical solutions—and helps people put those solutions to use. Through Genesis Business Studio, he helps leaders move from interest in AI to a clear next step for their business.
Meet HowardA useful conversation starts here
Bring a business challenge—
or an idea worth exploring.
Let’s discuss what you’d like to improve, where AI may help, and a sensible place to start.